Just keeping up with social media and staying in touch with your customers can consume precious time for a small business owner. If you are a one-person business owner you are probably busy full-time just doing the actual work of your business. Whether it's styling hair, teaching yoga or giving facials, the majority of your time is spent serving each customer in the moment.
As we know small business owners tend to "do it all", but when it comes to marketing, a little planning and expertise can go a long way to help a business or service stand out. Not knowing where to start and developing an actionable plan can seem overwhelming. But starting from scratch does not have to be complicated, expensive or intimidating.
Here's an example of what you can do to get started. These three action items will get you on your way to keeping in touch with your current customer base and cultivating new referral business:
Social Media: Create a Facebook or LinkedIn page, if you don't already have one already, and update, refresh or post something new just once a month. Do it on the same date each month to make it a habit. Whether you choose FaceBook or LinkedIn will depend on the kind of business you have. Remember this exposure is free so there is no excuse not to take advantage of it.
Email:  Send three emails a year to your current and prospective customers. You can let your customers know when you will be out of town or inform them of a new service or product. The message is up to you. Choose the three months that you will send these emails and write it down. Make sure your subject line is short and compelling or your email may never get opened. Always respect customers who do not want to receive emails and take them off your mailing list.  Sending emails is free and an easy way to reach out to your customers.
Postcards:  Send three postcards a year to your mailing list. Choose three months when you think a postcard would be most effective. Select from the months you do not have an email scheduled. Postcards hang around longer than an email and they are not as easily deleted. You can ask for a friend referral or offer a special discount during your slowest month. There are out-of-pocket costs for printing and postage but you can find some very reasonable printing solutions online.
When crafting your postcard or email messages, focus on your objective and always include your social media page address and the other ways in which you want to be contacted.
Plan and track your marketing activities on an inexpensive calendar. Be sure to start by writing in your plan for the year. Which day each month will you refresh your social media presence? In which months will you send a postcard or an email? It's ok to modify the plan as you go in order to take advantage of opportunities or react to changes in your marketplace.  Always work on the next month's activity two weeks before it's due. This will give you time to think clearly about your objective and proofread your messages carefully.
Just by establishing a simple social media presence and reaching out to your customers with postcards and emails six times a year you will already have a simple marketing plan that is manageable.  For many small businesses this is a great start.

Views: 23

Tags: business, easy, marketing, plan, small

Comment

You need to be a member of San Pedro News Pilot to add comments!

Join San Pedro News Pilot

Call (323) 200-9052 to learn more or click here to send an email.

San Pedro Weather

San Pedro News Pilot by email - sign up!

Delivered by FeedBurner

What is the SanPedroNewsPilot.com?

The SanPedroNewsPilot.com is the social network and information outlet for San Pedro.

Want to keep up with the news in San Pedro, become a member.


 

Membership has its privileges!

• Got news you think everyone should know? Blog it.
• Have a show or attending a benefit? Put it on the calendar.
• Got video of the big game? Embed it.
• Photos of the new storefront or the school play? Upload them.

Latest Activity

Profile IconSan Pedro News Pilot via Facebook
Thumbnail

AVENUE Q

sanpedronewspilot.com

Avenue Q is an autobiographical and biographical coming-of-age parable, addressing and satirizing the issues and anxieties associated with entering adulthood…

Facebook13 hours ago · Reply
James Blackman posted an event

AVENUE Q at THE SAN PEDRO THEATE CLUB

April 24, 2015 at 8pm to May 17, 2015 at 8pm
Avenue Q is an "autobiographical and biographical" coming-of-age parable, addressing and satirizing the issues and anxieties associated with entering adulthood. Its characters lament that as children, they were assured by their parents, and by children's television programs such as PBS's Sesame Street, that they were "special" and "could do anything"; but as adults,…See More
14 hours ago
Profile IconCentral San Pedro Neighborhood Council
EXCITING SAN PEDRO LIBRARY NEWS! The San Pedro Regional Library electrical upgrade is complete and will re-open on Monday, April 20, 2015. The library was closed for 6 weeks to add electrical outlets throughout the library. Library patrons will now have the ability to power-up their mobile devices using standard plugs as well as USB […] See More
yesterday
Profile IconCentral San Pedro Neighborhood Council
Upcoming northbound I-110/John S Gibson Blvd. on-ramp closure. Details. See More
yesterday
Jilla Senkbeil posted an event
Thumbnail

Tea by the Sea at Point Fermin Lighthouse

May 30, 2015 from 10:30am to 12pm
Annual Tea by the Sea at the Point Fermin Lighthouse.  Enjoy a cup of tea and light snack, stroll through our Victorian flower gardens and bountiful vegetable patch while taking in ocean views from our point.  Free admission.See More
Friday

Sports Editor
Jamaal Kellen Street promoted Jamaal Kellen Street's blog post San Pedro's Danielle Nunez Signs With Loyola Marymount
Thursday

Sports Editor
Jamaal Kellen Street posted a blog post

San Pedro's Danielle Nunez Signs With Loyola Marymount

San Pedro High girls cross-country and track distance runner Danielle Nunez now has one more accolade to cross off her long check list of accolades... her college destination.Nunez signed her national letter of intent to run at Loyola Marymount University on Wednesday, becoming the fourth San Pedro Prep Sports student athlete…See More
Thursday

Sports Editor
Jamaal Kellen Street and Raul Canjura are now friends
Thursday

© 2015   Created by San Pedro News Pilot.

Badges  |  Report an Issue  |  Terms of Service