Just keeping up with social media and staying in touch with your customers can consume precious time for a small business owner. If you are a one-person business owner you are probably busy full-time just doing the actual work of your business. Whether it's styling hair, teaching yoga or giving facials, the majority of your time is spent serving each customer in the moment.
As we know small business owners tend to "do it all", but when it comes to marketing, a little planning and expertise can go a long way to help a business or service stand out. Not knowing where to start and developing an actionable plan can seem overwhelming. But starting from scratch does not have to be complicated, expensive or intimidating.
Here's an example of what you can do to get started. These three action items will get you on your way to keeping in touch with your current customer base and cultivating new referral business:
Social Media: Create a Facebook or LinkedIn page, if you don't already have one already, and update, refresh or post something new just once a month. Do it on the same date each month to make it a habit. Whether you choose FaceBook or LinkedIn will depend on the kind of business you have. Remember this exposure is free so there is no excuse not to take advantage of it.
Email:  Send three emails a year to your current and prospective customers. You can let your customers know when you will be out of town or inform them of a new service or product. The message is up to you. Choose the three months that you will send these emails and write it down. Make sure your subject line is short and compelling or your email may never get opened. Always respect customers who do not want to receive emails and take them off your mailing list.  Sending emails is free and an easy way to reach out to your customers.
Postcards:  Send three postcards a year to your mailing list. Choose three months when you think a postcard would be most effective. Select from the months you do not have an email scheduled. Postcards hang around longer than an email and they are not as easily deleted. You can ask for a friend referral or offer a special discount during your slowest month. There are out-of-pocket costs for printing and postage but you can find some very reasonable printing solutions online.
When crafting your postcard or email messages, focus on your objective and always include your social media page address and the other ways in which you want to be contacted.
Plan and track your marketing activities on an inexpensive calendar. Be sure to start by writing in your plan for the year. Which day each month will you refresh your social media presence? In which months will you send a postcard or an email? It's ok to modify the plan as you go in order to take advantage of opportunities or react to changes in your marketplace.  Always work on the next month's activity two weeks before it's due. This will give you time to think clearly about your objective and proofread your messages carefully.
Just by establishing a simple social media presence and reaching out to your customers with postcards and emails six times a year you will already have a simple marketing plan that is manageable.  For many small businesses this is a great start.

Views: 47

Comment

You need to be a member of San Pedro News Pilot to add comments!

Join San Pedro News Pilot

San Pedro News Pilot by email - sign up!

Delivered by FeedBurner

What is the SanPedroNewsPilot.com?

The SanPedroNewsPilot.com is the social network and information outlet for San Pedro.

Want to keep up with the news in San Pedro, become a member.


 

Membership has its privileges!

• Got news you think everyone should know? Blog it.
• Have a show or attending a benefit? Put it on the calendar.
• Got video of the big game? Embed it.
• Photos of the new storefront or the school play? Upload them.

Latest Activity

Heather Caine posted events
Friday
Heather Caine updated an event
Thumbnail

Beauty And The Beast at Palos Verdes Performing Arts

February 13, 2018 at 7pm to February 25, 2018 at 9pm
Step into the enchanted world of Broadway's modern classic, Disney's Beauty and the Beast, an international sensation! The classic story tells of Belle, a young woman in a provincial town, and the Beast, who is really a young prince trapped under the spell of an enchantress. If the Beast can learn to love and be loved, the curse will end and he will be transformed into his former self. But time is running out. If the Beast does not learn his lesson soon, he and his household will be doomed for…See More
Friday
Heather Caine posted events
Feb 14
Luke Rosencrans posted an event
Thumbnail

Rediscover the S.S. Lane Victory! at The S.S. Lane Victory

February 17, 2018 from 10am to 4pm
Bring the family down for a free tour of the S.S. Lane Victory on February 17th. Learn the history and workings of the only ship that served in WW2, Korean and Vietnam Wars. You'll get to explore this historic vessel and hear the heroic stories of the men and woman who bravely served our country. You'll also discover several ways for you to be involved with our floating museum.Just announced! We'll have live performances from Marsha and Larry Covin along with Churchill and FDR impersonators at…See More
Feb 13
Heather Caine posted events
Feb 11
Heather Caine posted events
Feb 9
Heather Caine updated an event
Thumbnail

Sylvia Rodriguez Trio at Crowne Plaza, Blu Lounge

February 14, 2018 from 5:30pm to 6:30pm
Grab your dancing shoes and head down memory lane and enjoy a 20th century jazz sound.  The trio performs every Wednesday.https://www.youtube.com/watch?v=GH8VrHquuWASee More
Feb 9

Sports Editor
Jamaal Kellen Street promoted Jamaal Kellen Street's blog post Make It 13 Straight Marine Crowns For San Pedro Girls Soccer
Feb 9

© 2018   Created by San Pedro News Pilot.   Powered by

Badges  |  Report an Issue  |  Terms of Service