Just keeping up with social media and staying in touch with your customers can consume precious time for a small business owner. If you are a one-person business owner you are probably busy full-time just doing the actual work of your business. Whether it's styling hair, teaching yoga or giving facials, the majority of your time is spent serving each customer in the moment.
As we know small business owners tend to "do it all", but when it comes to marketing, a little planning and expertise can go a long way to help a business or service stand out. Not knowing where to start and developing an actionable plan can seem overwhelming. But starting from scratch does not have to be complicated, expensive or intimidating.
Here's an example of what you can do to get started. These three action items will get you on your way to keeping in touch with your current customer base and cultivating new referral business:
Social Media: Create a Facebook or LinkedIn page, if you don't already have one already, and update, refresh or post something new just once a month. Do it on the same date each month to make it a habit. Whether you choose FaceBook or LinkedIn will depend on the kind of business you have. Remember this exposure is free so there is no excuse not to take advantage of it.
Email:  Send three emails a year to your current and prospective customers. You can let your customers know when you will be out of town or inform them of a new service or product. The message is up to you. Choose the three months that you will send these emails and write it down. Make sure your subject line is short and compelling or your email may never get opened. Always respect customers who do not want to receive emails and take them off your mailing list.  Sending emails is free and an easy way to reach out to your customers.
Postcards:  Send three postcards a year to your mailing list. Choose three months when you think a postcard would be most effective. Select from the months you do not have an email scheduled. Postcards hang around longer than an email and they are not as easily deleted. You can ask for a friend referral or offer a special discount during your slowest month. There are out-of-pocket costs for printing and postage but you can find some very reasonable printing solutions online.
When crafting your postcard or email messages, focus on your objective and always include your social media page address and the other ways in which you want to be contacted.
Plan and track your marketing activities on an inexpensive calendar. Be sure to start by writing in your plan for the year. Which day each month will you refresh your social media presence? In which months will you send a postcard or an email? It's ok to modify the plan as you go in order to take advantage of opportunities or react to changes in your marketplace.  Always work on the next month's activity two weeks before it's due. This will give you time to think clearly about your objective and proofread your messages carefully.
Just by establishing a simple social media presence and reaching out to your customers with postcards and emails six times a year you will already have a simple marketing plan that is manageable.  For many small businesses this is a great start.

Views: 19

Tags: business, easy, marketing, plan, small

Comment

You need to be a member of San Pedro News Pilot to add comments!

Join San Pedro News Pilot

Call (323) 200-9052 to learn more or click here to send an email.

San Pedro Weather

San Pedro News Pilot by email - sign up!

Delivered by FeedBurner

What is the SanPedroNewsPilot.com?

The SanPedroNewsPilot.com is the social network and information outlet for San Pedro.

Want to keep up with the news in San Pedro, become a member.


 

Membership has its privileges!

• Got news you think everyone should know? Blog it.
• Have a show or attending a benefit? Put it on the calendar.
• Got video of the big game? Embed it.
• Photos of the new storefront or the school play? Upload them.

Latest Activity

Marlene Bauman promoted James Blackman's event MAN OF LA MANCHA
1 hour ago
Marlene Bauman promoted Heather Caine's event A Night On The USS IOWA Fundraiser Dinner
1 hour ago
Marlene Bauman posted an event
Thumbnail

Open Studio Day at Seaside Studios

August 2, 2014 from 10am to 2pm
Join Seaside Studios in San Pedro celebrate their milestone of over 500 "likes" on Facebook while launching their "Empty Bowls Project".No charge to participate.Have fun creating a glazed bowl to be auctioned off later for charity.Addtional bowls are available for purchase to keep.See the inner workings of the studio.Across from the cruise ship terminal and the "dancing water" fountains.See More
2 hours ago
Marlene Bauman posted a blog post

Online Event - Call for Hand-made Craft Vendors

San Pedro Crafters, Bella Lili Bowtique, Handmade in Southbay and Marlene's Designs are looking for crafters of hand-made items to join us in an online auction on Facebook, with portions of the sales donated to the Save the Honey Bee Foundation.Yesenia Antimo of Bella Lili Bowtique has put together the vendor sign up page on Facebook and will do her best to answer questions about the process."Please note the link below is a sign up event for vendors only. Vendors this is where you will submit…See More
16 hours ago
Profile IconCentral San Pedro Neighborhood Council

Webinar Training for Small Businesses – Affordable Care Act 101

The Small Business Administration has scheduled Webinar trainings titled Affordable Care Act 101.  The webinars are intended for small business owners to learn the basics of the Affordable Care Act and how they can enroll in health insurance marketplaces.  In addition, Spanish-speaking small employers can join representatives from Small Business Administration, Health and Human Services […] See More
21 hours ago

Sports Editor
Jamaal Kellen Street promoted Jamaal Kellen Street's blog post POLA Softball Star Nicolle Miranda Verbals To Eastern Michigan
Saturday

Sports Editor
Jamaal Kellen Street posted a blog post

POLA Softball Star Nicolle Miranda Verbals To Eastern Michigan

During a strenuous summer, Port Of Los Angeles High softball senior-to-be Nicolle Miranda continued to search for a college to play for and showcase her all-around skills both in the circle, and at the plate.The search is finally over.Miranda, already the all-time greatest pitcher in POLA softball history has ended her…See More
Saturday
Heather Caine might attend Andrew Silber's event
Thumbnail

Navy Days in San Pedro at San Pedro Waterfront

August 5, 2014 at 6pm to August 11, 2014 at 7pm
Navy Days, which was canceled last year amid federal budget cuts, returns to San Pedro this summer with an added feature: special tours & a science expo for kids. Sponsored by the U.S. Navy as a way to educate local port communities about what the seagoing branch of the military does, Navy Days brings ships in for tours & informational talks. This year’s event takes place Aug. 5-11 and will feature two visiting ships. The Port of Los Angeles is now issuing free tickets for pubic tours…See More
Saturday

© 2014   Created by San Pedro News Pilot.

Badges  |  Report an Issue  |  Terms of Service