Just keeping up with social media and staying in touch with your customers can consume precious time for a small business owner. If you are a one-person business owner you are probably busy full-time just doing the actual work of your business. Whether it's styling hair, teaching yoga or giving facials, the majority of your time is spent serving each customer in the moment.
As we know small business owners tend to "do it all", but when it comes to marketing, a little planning and expertise can go a long way to help a business or service stand out. Not knowing where to start and developing an actionable plan can seem overwhelming. But starting from scratch does not have to be complicated, expensive or intimidating.
Here's an example of what you can do to get started. These three action items will get you on your way to keeping in touch with your current customer base and cultivating new referral business:
Social Media: Create a Facebook or LinkedIn page, if you don't already have one already, and update, refresh or post something new just once a month. Do it on the same date each month to make it a habit. Whether you choose FaceBook or LinkedIn will depend on the kind of business you have. Remember this exposure is free so there is no excuse not to take advantage of it.
Email:  Send three emails a year to your current and prospective customers. You can let your customers know when you will be out of town or inform them of a new service or product. The message is up to you. Choose the three months that you will send these emails and write it down. Make sure your subject line is short and compelling or your email may never get opened. Always respect customers who do not want to receive emails and take them off your mailing list.  Sending emails is free and an easy way to reach out to your customers.
Postcards:  Send three postcards a year to your mailing list. Choose three months when you think a postcard would be most effective. Select from the months you do not have an email scheduled. Postcards hang around longer than an email and they are not as easily deleted. You can ask for a friend referral or offer a special discount during your slowest month. There are out-of-pocket costs for printing and postage but you can find some very reasonable printing solutions online.
When crafting your postcard or email messages, focus on your objective and always include your social media page address and the other ways in which you want to be contacted.
Plan and track your marketing activities on an inexpensive calendar. Be sure to start by writing in your plan for the year. Which day each month will you refresh your social media presence? In which months will you send a postcard or an email? It's ok to modify the plan as you go in order to take advantage of opportunities or react to changes in your marketplace.  Always work on the next month's activity two weeks before it's due. This will give you time to think clearly about your objective and proofread your messages carefully.
Just by establishing a simple social media presence and reaching out to your customers with postcards and emails six times a year you will already have a simple marketing plan that is manageable.  For many small businesses this is a great start.

Views: 19

Tags: business, easy, marketing, plan, small

Comment

You need to be a member of San Pedro News Pilot to add comments!

Join San Pedro News Pilot

Call (323) 200-9052 to learn more or click here to send an email.

San Pedro Weather

San Pedro News Pilot by email - sign up!

Delivered by FeedBurner

What is the SanPedroNewsPilot.com?

The SanPedroNewsPilot.com is the social network and information outlet for San Pedro.

Want to keep up with the news in San Pedro, become a member.


 

Membership has its privileges!

• Got news you think everyone should know? Blog it.
• Have a show or attending a benefit? Put it on the calendar.
• Got video of the big game? Embed it.
• Photos of the new storefront or the school play? Upload them.

Latest Activity

Lucinda Rudolph promoted Heather Caine's event Family Sandcastle Building Day
11 hours ago
Profile IconCentral San Pedro Neighborhood Council
22 hours ago
Branimir Kvartuc's 2 videos were featured
yesterday
Heather Caine's 2 events were featured
yesterday
James Blackman's event was featured
Thumbnail

MAN OF LA MANCHA at The san Pedro Theatre Club

July 31, 2014 at 8pm to August 24, 2014 at 2pm
Man of La ManchaSee More
yesterday
People's Place & Palace's event was featured
Thumbnail

Gong-Vortex Meditation Concert at People's Palace

July 27, 2014 from 3pm to 7pm
GONG VORTEX MEDITATIONCONCERTwith Jere Friedman!  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Allow the soothing vibrations of the GONGS to raise your awareness of your true Self, balanceyour energies, bring you into alignment with Universal Truth, and uplift your spiritual essence. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~  Sunday, July 27, 20143:oo p.m.! $15 in Advance$20 at the Door! Bring a yoga mat and/ or blanket and pillows as you will be sitting and laying on the floor. Visit…See More
yesterday
San Pedro Bay Historical Society's event was featured

Wine Tasting and Silent Auction at Muller House Museum

July 26, 2014 from 3pm to 6pm
The San Pedro Bay Historical Society is holding its annual Wine Tasting and Silent Auction at the Muller House Museum on Saturday, July 26 from 3-6 pm. A $25 donation is requested. For ticket information please go to the Events Section at sanpedrobayhistoricalsociety.org , call (310)548-3208 or email sanpedrohistory@gmail.com.See More
yesterday
Susan von Seggern posted a blog post

Los Angeles Summer of Learning comes to the Harbor Area

Mayor Eric Garcetti, in partnership with Los Angeles Unified School District Superintendent John Deasy, JPMorgan Chase & Co., The California Endowment, and the John D. and Catherine T. MacArthur Foundation, have launched of the Los Angeles Summer of Learning program, a citywide initiative to keep youth engaged in…See More
Monday

© 2014   Created by San Pedro News Pilot.

Badges  |  Report an Issue  |  Terms of Service