I had planned on blogging about this whole experience but well let's just say I got caught up in the process. But this just wasn't any process, it was more like a challenge. The challenge to plan the greatest party EVER at the modern location of Utro's in San Pedro, CA. What is this Utro's you speak of?
Well, Utro's Crest Cafe was established in 1976 by my father, rather than go into the vast details of the history let's just say I have been carrying the torch for the last several years and yes this is probably the first time I have mentioned it publicly (as in on the internet) in connection with anything related to Cavotu. Which then probably leads to the question of what is this Cavotu you speak of?
Cavotu is a lifestyle apparel brand I started in 2005. It started with a single tee shirt design and grew into seasonal collections of limited edition graphic tees and sweatshirts that were sold exclusively thru Cavotu.com. A team of skaters, surfers, musicians and artists quickly joined in the fun. I put the label on a brief hiatus for a couple years to focus on my Fam-bam (wife and 2 monsters) and this year I hope to bring everything back up to speed.
For the longest time I have chosen to keep certain aspects of my life separate but as I get older, I realize that everything I do really defines who I am and where I'm going in life. Ok so I run a restaurant. That in itself might explain why I tend to lag in the fashion apparel biz. But thats no excuse.
So back to the lecture at hand....this musical tour was a brilliant concept, 3 bands travel by train to 6 US cities. The greatest part of it all was that they chose San Pedro as the location for the Los Angeles show. San Pedro is not known for a place where the hipsters gather for live music so the town really had no idea of the magnitude of this event. No one prepared, no one thought to capitalize on the fact that 6,000 people would be coming to this sold out concert. I saw the opportunity from the moment the tour dates where announced on the radio. BAM! Sure the fact that my restaurant was located directly adjacent to the concert venue had a lot to do with my motivation but in the end it was a really great idea.
Thanks to all the folks who attended the party. Thanks to the folks at San Pedro News Pilot for filming the scene. My hope is that the promoters will consider us again for another outdoor concert in the future. San Pedro is in desperate need of more youth and outsider money spent in our shops and restaurants. I'm thinking this is the start of something special, fingers crossed. Cheers!