October 30, 2012, SAN PEDRO, Calif. – In an undercover investigation by local news station NBC 4, San Pedro Fish Market and Restaurant was revealed to be only one of two seafood purveyors in the sample studied to accurately label the fish they sell.  The investigation was conducted in response to a letter of complaint sent by more than 500 chefs, 83 from California, to the federal government demanding proper labeling of seafood.

            “This is just another example of the dedication we have to both the quality of our product and the satisfaction of our customers,” said San Pedro Fish Market Director of Marketing and New Product Development Michael Ungaro.  “There is absolutely no reason consumers shouldn’t get what they order.  San Pedro Fish Market upholds the highest standards of integrity and has always been trusted to provide exactly what our customers expect.”

            For the investigation, NBC 4 took 27 samples of fish from six local purveyors and found five of those to be mislabeled.  In each case, the fraudulent practice served to benefit the seller as the mislabeled product was being sold at a higher price than it would have been sold for if it had been correctly labeled.

            “We urge any seafood lover in the area to visit the San Pedro Fish Market for all their seafood needs,” Ungaro said, “We are confident we can provide the freshest catch, and that our customers will always get what they pay for.”

            San Pedro Fish Market is an original Southern California institution and the best restaurant choice on the Los Angeles waterfront for premium quality, prepared to order seafood at affordable prices, served fresh from our family to yours. For nearly 30 years, San Pedro Fish Market has provided a superior seafood selection to consumers from the greater Los Angeles area and beyond. For more information, please visit sanpedrofish.com.

###